Welcome to Part 2 of the "birth" of my business name, logo, and mission statement! Part 1 was about how I named my business. If you missed that you can view it by clicking on this link: Meaning Behind "Novo Decor Co." After deciding on a name, it was time to start thinking about how a logo could represent the ideas I was aiming to communicate with my business name, and mission. Terms like "new life", "refresh" and "renew" continually popped into my head as I thought about how to create one single visual that would effectively symbolize my entire business. This was a bit of challenge....at first. Once I dug deep it became clear.
I developed a list of things that could convey the concept of "new life". A leaf, the Tree of Life, and butterfly made the top three. Do you know which one I chose? (I sure hope so!). It is on my website, every blog post I've written, every newsletter I've emailed, 500 business cards, and other marketing materials you might have seen! What is it?
It's a butterfly!
Why a butterfly? Two reasons; with the first being the ultimate deciding factor. Its roots go deep......
I was fortunate to have spent a lot of time with my grandparents in my childhood. My grandpa died when I was 9. He was a quiet man; more of a listener. But when he did talk, we all listened....and laughed. He was a great story teller. He was a simple man full of integrity and love. He was also a hard worker and a man of great faith. His spirit lives on......
Over the years, I have seen butterflies in the most unusual, and unexpected places. I googled butterflies and deceased loved ones....and though I found nothing specifically stating that the butterfly is symbolic of a deceased family member, the obvious recurring theme was LIFE; NEW LIFE. The butterfly has always reminded me of my grandpa, and now, it represents my passion for transforming furniture and home interiors; giving them "new life". I hope that when you see my logo, you are inspired to look beyond what meets the eye, and discover the potential for new life in your furniture, decor, and home!
The second reason for choosing the butterfly is not quite as deep as the first! It is because of its simplicity. The butterfly is something that most are familiar with. What do we think of when we see a butterfly? Life! Similar to the decorating process, they remind us that beauty evolves over time, and needs plenty of nurturing and attention. My graphic designer presented 6 butterfly images. With some words of wisdom from a friend skilled in graphic design, I chose the image that to me, looked the spunkiest and most current!
I really wanted a vibrant and fresh color palate for my logo. I've always loved navy for Its class, and versatility. I trialed a variety of color combinations, and pink came out on top every time. My graphic designer drafted up variations of my logo using different pinks, navies, and golds. Once a navy and pink were chosen, a little gold "bling" was added to the trim around the logo. Because you can't see the shiny metallic gold on a computer, we also used it on my business cards. The colors are fun, fresh, and vibrant; all concepts I strive to incorporate into my work and my mission!
Using visuals to help promote my business and services has taught me so much about graphic design! (that it is addicting!). I could seriously sit for hours and do this! What I love the most about it is learning how to create visuals that represent my business, and experimenting with color. You might have noticed that I stick with a consistent color theme. I incorporate these colors into the backgrounds of my visuals, the print, and the borders. Though you may see small tweaks in my colors, my logo, business name, and mission statement will remain unchanged. They are here to stay!
So now you know how my logo came to be. If you missed part 1 of this mini-series, you might be wondering where "Novo Decor" came from? Just click on this link for part 1: How I Named my Business. Coming up....part 3 of this series:
Part 3: The Mission Statement & Why it Matters!
What is a business mission statement? It is a statement that explains what one aims to accomplish with their business; typically short and to the point. As a blogger and speech-language pathologist I am a woman of many words....I've got to say it was a bit of a challenge formulating a single sentence to summarize my objective! So how did it happen? Stay tuned....