Sam had commented on the photo, stating she loved the hutch, but had no wall space for it. I responded back to inform her of the recent price reduction on the piece (awesome!), but what I really wanted to know was, could she think of the piece in a location in her home that she wouldn't have thought to put a hutch? So I suggested she think of non-traditional spaces and uses for the piece. And here's what happened...
The birth of a home decorating game-changer
She emailed me back stating she was contemplating her office space as a potential "home" for the hutch. She asked several good questions about the piece (storage, sturdiness factor, function, and look of the piece in an office). She then went on to make an extremely valid point, saying, "I know if I buy the hutch, I won't be able to transform the space like I want and I will continue to have that door shut (office door) and not show off the beautiful piece". Then you know what happened? She asked me if I had anything to fill the hutch with. Here was my reply:
"UM, YES MA'AM" (that wasn't my immediate or exact response to her, but I'll admit my inner voice was shouting out to the heavens!). Here was my actual reply to her concern: "If you like the way the space looks, and it's organized, you might be more inclined to use the room, and leave your office door open." My thought process was that a organizational piece like a hutch would provide storage, reduce clutter, and consequently, help create a room she would want to see and spend time in. Then of course I responded "Yes" to her question about filling the hutch.
Asking me if I have decor to fill a hutch is like asking a grocery store owner if they have groceries to fill your cart!
I was confident I either had, or could obtain decor that would look great in the hutch. So what next? I created a private Pinterest board specifically for her to get a feel for what she likes/doesn't like in a styled hutch....
Pinterest Inspiration + Vision + Customer's Taste = Home decorating game changer
I pinned pictures of accessorized hutches and bookcases that were consistent with the customer's taste. Then I invited her to join the private board (so we can both pin photos to it, AND see each other's pins). As I suspected, she loved what she saw. I asked her if she wanted me to style the hutch to give her some ideas. She responded, "yes, that would help me envision it". So, I cruised on over to my inventory of home decor, and pulled together a number of items to fill the hutch. I sent her a photo of the styled hutch and then....
she asked how much the whole thing would cost
(hutch + decor = happy customer)
With my support for a vision, and our discussion about the functionality and location for this hutch, Sam felt confident the purchase was right for her and for her home. Not only did she feel good about the functional use for this piece in a room she rarely used, but she had the chance to view the hutch, completely styled to her liking, before she made her purchase. I bet her home office door won't be closed anymore!!! And I bet she will spend more time in that home office as well. Stay tuned for an upcoming post on how I styled this hutch!!!! And wouldn't it be great to see her home office when it's completely done?
Re-Cap of the home decorating game changer
1. A piece of furniture in a photo appeals to a customer
2. Customer states she loves the piece, but has no room for it
3. Customer starts to think about non-traditional uses and locations for the piece
4. Customer has light bulb moment! "I'll use it in the home office!"
5. Customer is concerned that she won't know how to style the hutch, or room, and the room will be left unseen, and not used.
6. Visual inspiration is shared through styled hutch ideas on Pinterest. I provide additional suggestions for additions to the room like a comfy but contemporary office chair.
7. Hutch is styled for her at Novo Decor, and a picture sent to her for viewing
7. Customer loves what she sees, and now has an exact visual of what the hutch will look like in her home office
8. Customer purchases the hutch and everything in it. All uncertainty and hassles with styling her new hutch are eliminated! (she also ordered herself a chair for the room, as per my recommendation!)
"I know if I buy the hutch, I won't be able to transform the space like I want and I will continue to have that door shut (office door) and not show off the beautiful piece".
Uncertainty about how to style a piece of furniture or a room is a common concern for many, and one that I aim to eliminate! But the good news is, there is a solution!
Look in your rooms and determine how the space could or should be utilized more efficiently and effectively. Decide if you like the way it looks, or if it needs help. What don't you like? If you identify that something needs changing, that's the first (and sometimes most difficult) step. But not quite sure of the next step?
I can help.
I dream at night about re-designing your space for you. Finding ways to use and transform what you already have (your furniture AND your decor) is one of the most fulfilling aspects of my job, and the heart of my business. Infusing fresh design; inspiring personal style....and helping you see potential in your space in resourceful ways. It's what I love to do.
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